Case Study - Connecting teams. Reconnecting with nature.
MERA delivers bespoke, adventure-led packages for high functioning teams.
- Client
- Mera Connect
- Year
- Service
- Web development
Overview
Having spent nearly 10 years working in the corporate world, Hec had his lighbulb moment scaling Mera Peak in the Himalayas - to harness the power of the great outdoors and the value of time spent in nature to build on the key principles of all successful teams: Trust, Communication and Resilience.
The challenge? To solidfy Mera's position in the market as a leading provider of creative team-building experiences. We wanted to showcase their vibrant team-building offerings in a clear, visually engaging manner, while also providing the flexibility they needed to scale their business. To do this, we chose a squarespace route to victoy! We enhanced the site’s conversion rates by implementing clear calls-to-action (CTAs) and strategically placed lead capture forms, making it easier for businesses to inquire about Mera’s offerings. We alos implemented a new design better reflects the ruggedness of nature and their bold brand, helping them stand out in the crowded team-building market and attracting high-profile business clients.
Since launch, Mera has seen a significant uptick in inquiries through the website, driven by better user experience and clearer messaging.
What we did
- Web Design
- Logo Design
- Brand Identity
Over the last month or two I've been working closely with Rumple Studios to redesign my website and refine my branding. These aspects of start-up life are pretty alien to me. But working with and Rowley made it super easy. He helped me contextualise my ideas and brought my vision to life, which I would have never been able to do on my own! It felt more like working with a partner than a customer. If you are ever on the hunt for a software designer then Rumple is the place to go!
Founder of Mera